Quality and style,
that's our way.

WE WELCOME YOU

An Italian story of freedom

Every day we fall in love with the beauty found in things made with artistry and care – items that are free from the decrees of fashion and the passage of time. Every day we become more convinced that these qualities should be preserved and shared: and so that is our mission. We love the fact that, through our shoes and clothing, we deliver that sense of freedom to you.

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WITH SHOES ON THEIR MIND

How it all started

In 2013, Enrico and Jacopo knocked on the doors of artisans in the Marche region with an idea: creating excellent quality men’s shoes at a fair price. How? By selling directly to the customer. From that moment on, Velasca’s team increased in size, and our product range expanded and diversified... a lot. Now, we are a lifestyle brand for men and women alike that offers shoes, apparel, and much more.

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FROM DESIGN TO CREATION

Our design, their craft

We design our products using real lives, places and occasions as inspiration; we aim to keep short-lived trends out of the office. As for product creation; we put that in the hands of expert artisans who share our ethics and values.

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A DIRECT LINE

From the artisans to you

We’ve chosen to use a direct supply chain, including only the essential steps: that way we can give a fairer value to our products, their quality, and the hard work that our artisans put into making them.

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A MATTER OF (PERSONAL) STYLE

What could be more freeing than exploring your personal style? As a brand, we’re putting out our idea of style, but it’s best complemented by yours. To us, “the best trend” is avoiding trends altogether and really owning your personality.

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Your own style,
better than any trend.

INSPIRED BY REAL LIFE

We are inspired by day-to-day life – our own and our followers’– because authenticity is what’s most important to us. We’re not here to represent an unattainable ideal.

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The everyday can be extraordinary.
But most of all: it’s authentic.

STAYING CONSCIOUS

We believe in supporting the happiness of our collaborators, and releasing high quality products that demonstrate what “Made in Italy” truly means worldwide. We want to do this responsibly, while supporting our community and the environment.

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Being a better person every day is the first step of a long journey.

OUR COMMUNITY

There’s a shared passion behind the production journey of every product, behind every message we exchange, behind every minute spent in a Bottega. And we find it reflected in those who choose us, every day.

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True passion,
every step of the way.
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