Velvet originated in the East and became famous in Europe thanks to the expert craftsmanship of Italian artisans. It adds a touch of elegance to any shoe, hinting on a bygone era. It’s soft and shiny, with finishing touches made from grosgrain ribbon.

This construction method secures the sole to the shoe using a Blake stitch - named after the machine used to create it. The result is a lightweight yet durable product that trained cobblers will be able to resole. 

The process begins with careful study of the leather; after finding the best part, the artisan cuts and shapes it round the last to form the upper. This is then delicately hammered to smooth down the seams and soften the parts that come into contact with the foot. Now the upper is ready to be glued to the insole and then attached to the outsole with a Blake stitch; the artisan guides the shoe under the needle with precision and expertise.

An artisan carves a hole in the base of the sole and fills it in with rubber, resulting in a non-slip sole that’s suitable for rainy days.

Production is based in Montegranaro, in the Marche region, where the tradition of shoemaking has deep roots. For a product that lasts, we only select leathers that age well and put our trust in people who have been in this industry for generations. The artisans in our workshops have learned the job through family and know each and every trade secret. Just like Nazareno, who buffs every shoe with extreme dexterity and precision.

Here are some of their stories.